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Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue
Published 2023Master's thesis
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20423
Marketing
Markkinointi
alennusmyynti
arvo (ominaisuudet)
brand equity
brands
brändit
consumers
discount sale
freebie bundle
kuluttajat
marketing
markkinointi
myynninedistäminen
offers
perceived acquisition value
perceived transaction value
price discount
purchase intent
sales promotion
tarjoukset
value (properties)