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  1. 1
    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy

    Brand equity effects of sponsorship : case: the relationship between Valtra oy and JYP Jyväskylä oy by Pelkonen, Juho

    Published 2007
    Master's thesis
  2. 2
    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki

    Branditietoisuuden vaikutus brandin arvoon : case Osuuspankki by Ylitalo, Milla

    Published 2003
    Master's thesis
  3. 3
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
  4. 4
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
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    Master's thesis
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