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  1. 1
    Ravintolaelämys asiakkaiden kokemana : case: Ravintola Amarillo Jyväskylä

    Ravintolaelämys asiakkaiden kokemana : case: Ravintola Amarillo Jyväskylä by Valve, Viivi

    Published 2007
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    Master's thesis
  2. 2
    Pricing and competitive behaviour of an oligopoly : a game theoretic approach

    Pricing and competitive behaviour of an oligopoly : a game theoretic approach by Mattila, Minna

    Published 2000
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    Licentiate thesis
  3. 3
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Doctoral dissertation
  4. 4
    Julkisyhteisön maine : case: Kuluttajavirasto

    Julkisyhteisön maine : case: Kuluttajavirasto by Eskelinen, Sari

    Published 2004
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    Master's thesis
  5. 5
    Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair

    Matkustamohenkilökunnan merkitys brandin tekijänä : case: Finnair by Rajala, Anu

    Published 2002
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    Master's thesis
  6. 6
    Nuorten asiointi huoltamoravintoloissa

    Nuorten asiointi huoltamoravintoloissa by Savolainen, Anna-Mari

    Published 1998
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    Master's thesis
  7. 7
    Yritysimago ja symbolinen kuluttajuus : henkilöstö yritysimagon tuottajana ja kuluttajana

    Yritysimago ja symbolinen kuluttajuus : henkilöstö yritysimagon tuottajana ja kuluttajana by Tsupari, Tanja

    Published 2001
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    Master's thesis
  8. 8
    Hyvinvointiteknologiatuotteen hankkiminen : loppuasiakkaan päätöksentekoprosessi hyvinvointiteknologian tuottajan näkökulmasta

    Hyvinvointiteknologiatuotteen hankkiminen : loppuasiakkaan päätöksentekoprosessi hyvinvointiteknologian tuottajan näkökulmasta by Tuppurainen, Juho

    Published 2002
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    Master's thesis
  9. 9
    Suuryritysten sponsorointistrategiat

    Suuryritysten sponsorointistrategiat by Virolainen, Harri, Virolainen, Ilkka

    Published 2000
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    Master's thesis
  10. 10
    Teoreettinen asiakassuhdemarkkinointimalli

    Teoreettinen asiakassuhdemarkkinointimalli by Meriläinen, Hanna M.

    Published 1998
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    Master's thesis
  11. 11
    Kuluttajan sijoituskäyttäytyminen ja siihen vaikuttavat tekijät

    Kuluttajan sijoituskäyttäytyminen ja siihen vaikuttavat tekijät by Slotte, Joanna

    Published 2002
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    Master's thesis
  12. 12
    Sponsorointikohteen myynti yritykselle

    Sponsorointikohteen myynti yritykselle by Pajarinen, Pekka

    Published 1997
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    Master's thesis
  13. 13
    Ikä segmentointikriteerinä mainonnassa

    Ikä segmentointikriteerinä mainonnassa by Laakso, Pia

    Published 1997
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    Master's thesis
  14. 14
    The news consumption of digital natives

    The news consumption of digital natives by Valkama, Suvi

    Published 2015
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    Master's thesis
  15. 15
    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement

    Paths to purchase : the role of the online environment and the fluctuation of customer brand engagement by Saukko, Tiia

    Published 2016
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    Master's thesis
  16. 16
    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums

    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums by Ulmanen, Heini

    Published 2011
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    Master's thesis
  17. 17
    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies

    The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies by Järvinen, Joel

    Published 2011
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    Master's thesis
  18. 18
    The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store

    The impact of store atmospherics and store layout on customer behavior in a hardware store retail setting : case: do-it-yourself store by Skottman, Timo

    Published 2015
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    Master's thesis
  19. 19
    The factors affecting the use of contactless payments

    The factors affecting the use of contactless payments by Luomala, Roope

    Published 2016
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    Master's thesis
  20. 20
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
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    Master's thesis
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