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  1. 1
    Co-creation of value in advertising : an interpretive study from the consumers' perspective

    Co-creation of value in advertising : an interpretive study from the consumers' perspective by Aaltonen, Heli

    Published 2010
    Doctoral dissertation
  2. 2
    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

    Co-creation of value in advertising : an interpretive study from the consumers ́ perspective by Aaltonen, Heli

    Published 2010
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    Linkki verkkoaineistoon
    Käytettävissä vapaakappalekirjastoissa
    Doctoral dissertation
  3. 3
    Consumer perceptions of new wood-based products

    Consumer perceptions of new wood-based products by Wallius, Venla

    Published 2019
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    Master's thesis
  4. 4
    Consumer categorization of the emerging clean meat market

    Consumer categorization of the emerging clean meat market by Tiaga, Jacqueline

    Published 2018
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    Master's thesis
  5. 5
    Programmatic advertising and consumer attitudes in online retailing

    Programmatic advertising and consumer attitudes in online retailing by Yli-Kuivila, Le

    Published 2023
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    Master's thesis
  6. 6
    Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing

    Perceived barriers inhibiting Finnish consumers from engaging in sustainable food purchasing by Tiainen, Noora

    Published 2023
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    Master's thesis
  7. 7
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
  8. 8
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
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    Master's thesis
  9. 9
    Value formation and service switching behaviour in Finnish retail service systems

    Value formation and service switching behaviour in Finnish retail service systems by Toivanen, Vilma

    Published 2022
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    Master's thesis
  10. 10
    Greenwashing : consumer perspective

    Greenwashing : consumer perspective by Butyrchik, Violetta

    Published 2022
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    Master's thesis
  11. 11
    Consumers’ views on utilizing social media influencers in organization’s CSR communication

    Consumers’ views on utilizing social media influencers in organization’s CSR communication by Korpiala, Ella

    Published 2022
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    Master's thesis
  12. 12
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
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    Master's thesis
  13. 13
    Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path

    Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path by Liljedahl, Nea-Stina

    Published 2020
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    Master's thesis
  14. 14
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
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    Master's thesis
  15. 15
    Parents’ response to environmental sustainability related communication on social media concerning plant-based food brands

    Parents’ response to environmental sustainability related communication on social media concerning plant-based food brands by Sarén, Miina

    Published 2021
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    Master's thesis
  16. 16
    Consumer behaviour and decision-making process of mature consumers in Finnish retail environment

    Consumer behaviour and decision-making process of mature consumers in Finnish retail environment by Westerholm, Max

    Published 2021
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    Master's thesis
  17. 17
    An Examination of Barriers to Consumers' Climate Action : Implications for Enhanced Climate Change Communications

    An Examination of Barriers to Consumers' Climate Action : Implications for Enhanced Climate Change Communications by Natunen, Veera

    Published 2021
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    Master's thesis
  18. 18
    Factors associated with consumer attitude towards mobile marketing among smartphone users

    Factors associated with consumer attitude towards mobile marketing among smartphone users by Rantanen, Aki

    Published 2018
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    Master's thesis
  19. 19
    The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership

    The usage intention of online payment methods and the effects of willingness to pay, pain of paying and perceived ownership by Jakupovic, Elvira

    Published 2018
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    Master's thesis
  20. 20
    Riski ja luottamus radiotaajuisessa tunnistamisessa

    Riski ja luottamus radiotaajuisessa tunnistamisessa by Isomäki, Ari

    Published 2013
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    Bachelor's thesis
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