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Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
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Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website
Published 2007Master's thesis -
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Out of ordinary : perceptions on special events and event management in Finland and in the United States
Published 2002Master's thesis -
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Internationalization, networks and industry related factors : the case of Finnish digital game industry
Published 2016Get full text Get full textMaster's thesis -
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A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
Published 2017Get full text Get full textMaster's thesis -
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English and marketing : A study of marketing students’ English language needs and skills
Published 2009Get full text Get full textBachelor's thesis -
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The role of internal processes in brand alignment
Published 2024Get full text Get full textMaster's thesis -
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Taitoluistelu mahdollisena sponsoroinnin kohteena
Published 2016Get full text Get full textMaster's thesis -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Digital marketing communication strategies in micro social enterprises
Published 2018Get full text Get full textMaster's thesis -
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Consumer categorization of the emerging clean meat market
Published 2018Get full text Get full textMaster's thesis -
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Perspective of small enterprises : how web analytics are used by Finnish online retailers?
Published 2018Get full text Get full textMaster's thesis -
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Utilising marketing automation to support sales in digital business-to-business environment
Published 2018Get full text Get full textMaster's thesis -
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International performance of Finnish information technology SMEs
Published 2019Get full text Get full textMaster's thesis -
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Going green or greenwashing? : perceived environmental brand incongruence in green advertising
Published 2019Get full text Get full textMaster's thesis -
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The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis