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  1. 1
    Yritysten yhteistyö liikuntaorganisaatioiden kanssa vuonna 1989

    Yritysten yhteistyö liikuntaorganisaatioiden kanssa vuonna 1989 by Kojo, Elina

    Published 1991
    Master's thesis
  2. 2
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs by Pakarinen, Riikka, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website

    Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website by Timofeeva, Ekaterina

    Published 2007
    Master's thesis
  4. 4
    Out of ordinary : perceptions on special events and event management in Finland and in the United States

    Out of ordinary : perceptions on special events and event management in Finland and in the United States by Kankaanranta, Mari

    Published 2002
    Master's thesis
  5. 5
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Doctoral dissertation
  6. 6
    Online marketing for the cookieless future in Finland

    Online marketing for the cookieless future in Finland by Koskela, Tiia

    Published 2023
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    Master's thesis
  7. 7
    Creating data-driven culture in a Finnish B2B software company's marketing department

    Creating data-driven culture in a Finnish B2B software company's marketing department by Nummela, Pinja

    Published 2023
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    Master's thesis
  8. 8
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
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    Master's thesis
  9. 9
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  10. 10
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  11. 11
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
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    Master's thesis
  12. 12
    Exoticizing nature in marketing : green marketing practices of Lumene and Innisfree

    Exoticizing nature in marketing : green marketing practices of Lumene and Innisfree by Niskakangas, Sanna

    Published 2021
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    Master's thesis
  13. 13
    Why do consumers buy organic coffee? : environmental, health and price considerations

    Why do consumers buy organic coffee? : environmental, health and price considerations by Laitinen, Pauliina

    Published 2020
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    Master's thesis
  14. 14
    The essential knowledge, skills and personal attributes of the 2020s marketing professional

    The essential knowledge, skills and personal attributes of the 2020s marketing professional by Ojanperä, Riikka

    Published 2022
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    Master's thesis
  15. 15
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
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    Master's thesis
  16. 16
    Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao

    Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao by Liao, Xiaoling

    Published 2020
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    Master's thesis
  17. 17
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs by Pakarinen, Riikka

    Published 2017
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    Master's thesis
  18. 18
    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce

    "Just let me buy my thing!" : A survey study on consumers' perceptions of social influence in E-Commerce by Nevala, Emma

    Published 2023
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    Master's thesis
  19. 19
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
  20. 20
    Consumer categorization of the emerging clean meat market

    Consumer categorization of the emerging clean meat market by Tiaga, Jacqueline

    Published 2018
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    Master's thesis
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