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  1. 1
    Yritysten yhteistyö liikuntaorganisaatioiden kanssa vuonna 1989

    Yritysten yhteistyö liikuntaorganisaatioiden kanssa vuonna 1989 Tekijä Kojo, Elina

    Julkaistu 1991
    Pro gradu
  2. 2
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China Tekijä Li, Zhenyi

    Julkaistu 2001
    Väitöskirja
  3. 3
    Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website

    Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website Tekijä Timofeeva, Ekaterina

    Julkaistu 2007
    Pro gradu
  4. 4
    Out of ordinary : perceptions on special events and event management in Finland and in the United States

    Out of ordinary : perceptions on special events and event management in Finland and in the United States Tekijä Kankaanranta, Mari

    Julkaistu 2002
    Pro gradu
  5. 5
    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs

    A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs Tekijä Pakarinen, Riikka, kirjoittaja

    Julkaistu 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Pro gradu
  6. 6
    Account-based marketing concept and process

    Account-based marketing concept and process Tekijä Peuhkuri, Alvar

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  7. 7
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites Tekijä Soininen, Sampo

    Julkaistu 2020
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  8. 8
    Floorball as a new sport : case study : Bulgaria as a floorball destination from insider's point of view

    Floorball as a new sport : case study : Bulgaria as a floorball destination from insider's point of view Tekijä Bliznakova, Rositsa

    Julkaistu 2011
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  9. 9
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships Tekijä Kivimaa, Onni

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  10. 10
    The essential knowledge, skills and personal attributes of the 2020s marketing professional

    The essential knowledge, skills and personal attributes of the 2020s marketing professional Tekijä Ojanperä, Riikka

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  11. 11
    Managing a start-up brand from founder competence and nets

    Managing a start-up brand from founder competence and nets Tekijä Moisiola, Jani

    Julkaistu 2019
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  12. 12
    Greenwashing : consumer perspective

    Greenwashing : consumer perspective Tekijä Butyrchik, Violetta

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  13. 13
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities Tekijä Mäkitalo, Anni

    Julkaistu 2020
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  14. 14
    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation Tekijä Horttanainen, Ella

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  15. 15
    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm

    The science of shopping : leveraging in-store analytics and shopper marketing in a "phygital" paradigm Tekijä Presley, Matthew

    Julkaistu 2021
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  16. 16
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media Tekijä Mäkiaho, Henna

    Julkaistu 2022
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  17. 17
    Online marketing for the cookieless future in Finland

    Online marketing for the cookieless future in Finland Tekijä Koskela, Tiia

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  18. 18
    Effects of micro-influencer marketing on Z-generation behavior

    Effects of micro-influencer marketing on Z-generation behavior Tekijä Vanha-Aho, Maija

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  19. 19
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use Tekijä Kyösti, Senni

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
  20. 20
    Towards data-driven marketing organization

    Towards data-driven marketing organization Tekijä Rasi, Juha

    Julkaistu 2023
    Hae kokoteksti Hae kokoteksti
    Pro gradu
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