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Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
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Towards localization of anglicisms : a data-driven analysis of anglicisms on the Best Western Italia website
Published 2007Master's thesis -
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Out of ordinary : perceptions on special events and event management in Finland and in the United States
Published 2002Master's thesis -
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Internationalization, networks and industry related factors : the case of Finnish digital game industry
Published 2016Get full text Get full textMaster's thesis -
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A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs
Published 2017Get full text Get full textMaster's thesis -
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Floorball as a new sport : case study : Bulgaria as a floorball destination from insider's point of view
Published 2011Get full text Get full textMaster's thesis -
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Taitoluistelu mahdollisena sponsoroinnin kohteena
Published 2016Get full text Get full textMaster's thesis -
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"Unfounded bitchy nagging performed by fools" : discourse analysis of Varusteleka's advertising
Published 2016Get full text Get full textBachelor's thesis -
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Modern music industry perspectives on music marketing using social media platforms
Published 2023Get full text Get full textBachelor's thesis -
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English and marketing : A study of marketing students’ English language needs and skills
Published 2009Get full text Get full textBachelor's thesis -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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The concept of growth hacking : case study on Finnish companies
Published 2023Get full text Get full textMaster's thesis -
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Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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Towards data-driven marketing organization
Published 2023Get full text Get full textMaster's thesis -
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Programmatic advertising and consumer attitudes in online retailing
Published 2023Get full text Get full textMaster's thesis -
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