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  1. 1
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
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    Master's thesis
  2. 2
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
  3. 3
    Value propositions in augmented reality mobile games : most desirable game features in Pokémon GO

    Value propositions in augmented reality mobile games : most desirable game features in Pokémon GO by Honka, Niina

    Published 2022
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    Master's thesis
  4. 4
    Relationship emergence and the usage of digital channels in the emergence process

    Relationship emergence and the usage of digital channels in the emergence process by Koivisto, Kaisu

    Published 2018
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    Master's thesis
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