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Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin
Published 2009Master's thesis -
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B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007
Published 2009Master's thesis -
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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Corporate activism among impact startups is in good health
Published 2023Get full text Get full textMaster's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Merging brands : the effects of a post-acquisition brand change to corporate customer relationships
Published 2022Get full text Get full textMaster's thesis -
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Feuer Frei! : The Multimodal Construction of Rammstein's Brand
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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The cool girl cult : Glossier and building brand identity on Instagram
Published 2021Get full text Get full textMaster's thesis -
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The backstage of brand-artist marketing collaborations : the artist perspective
Published 2021Get full text Get full textMaster's thesis