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  1. 1
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin

    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin by Karjalainen, Mari

    Published 2009
    Master's thesis
  3. 3
    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007

    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007 by Heinonen, Eveliina

    Published 2009
    Master's thesis
  4. 4
    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen

    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen by Perälä, Piia, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  6. 6
    Cultural ergonomics : an exploration of culture on websites

    Cultural ergonomics : an exploration of culture on websites by Zanin-Lassila, Celia

    Published 2018
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    Master's thesis
  7. 7
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
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    Master's thesis
  8. 8
    The effects of social media customer service on brand love

    The effects of social media customer service on brand love by Ojanperä, Matias

    Published 2020
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    Master's thesis
  9. 9
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
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    Master's thesis
  10. 10
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use by Kyösti, Senni

    Published 2023
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    Master's thesis
  11. 11
    Phonetic symbolism in brand names : perceptions of Finnish university students

    Phonetic symbolism in brand names : perceptions of Finnish university students by Jalonen, Hilla

    Published 2024
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    Master's thesis
  12. 12
    Social media influencers in Finland : brand fit and communication strategy roles

    Social media influencers in Finland : brand fit and communication strategy roles by Huttula, Tia

    Published 2020
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    Master's thesis
  13. 13
    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media

    Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media by Pasanen, Merikke

    Published 2023
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    Master's thesis
  14. 14
    Examining the antecedents and consequences of web brand experience

    Examining the antecedents and consequences of web brand experience by Konttinen, Joel

    Published 2019
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    Master's thesis
  15. 15
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
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    Master's thesis
  16. 16
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
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    Master's thesis
  17. 17
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  18. 18
    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship

    Antecedents of Brand Recall and Brand Recognition in the Context of Sports Sponsorship by Liimatainen, Laura

    Published 2023
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    Master's thesis
  19. 19
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
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    Master's thesis
  20. 20
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
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