Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen Tekijä Perälä, Piia

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In the middle of nowhere : communicating identity on a municipality website Tekijä Kylliäinen, Jenni

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Corporate activism among impact startups is in good health Tekijä O'Sullivan, James

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Brand-related negative engagement and spillover effect on social media Tekijä Leskinen, Anna-Riikka

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How does a licensing business manage its brand through third party B2B relationships Tekijä Kivimaa, Onni

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Public Sector Branding and Social Media Use Tekijä Kyösti, Senni

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Identity and internal branding : from internal brand management to brand citizenship behavior - a case study Tekijä Peltola, Julia

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24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube Tekijä Kujanen, Päivi

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Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being Tekijä Helenius, Rosa

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Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry Tekijä Jauhiainen, Sannimaija

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Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator Tekijä Shang, Yue

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Power of employees on social media : examining the influences between brand-related user-generated content of Teknos brand on social media Tekijä Pasanen, Merikke

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“Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website Tekijä Parviainen, Ida

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Phonetic symbolism in brand names : perceptions of Finnish university students Tekijä Jalonen, Hilla

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The drivers of employee brand endorsement in social media Tekijä Mäkiaho, Henna

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Organisational love : external stakeholder perspective on organisation showing affection in B2B relationship Tekijä Mattinen, Jenni

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Instagram and Facebook brand community benefits consumers receive and value before and during the COVID-19 pandemic : case CrossFit Tekijä Vuorenlinna, Tia

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