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  1. 1
    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin

    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin by Karjalainen, Mari

    Published 2009
    Master's thesis
  2. 2
    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007

    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007 by Heinonen, Eveliina

    Published 2009
    Master's thesis
  3. 3
    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen

    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen by Perälä, Piia, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Phonetic symbolism in brand names : perceptions of Finnish university students

    Phonetic symbolism in brand names : perceptions of Finnish university students by Jalonen, Hilla

    Published 2024
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    Master's thesis
  5. 5
    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website

    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website by Parviainen, Ida

    Published 2024
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    Master's thesis
  6. 6
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  7. 7
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
  8. 8
    Corporate activism among impact startups is in good health

    Corporate activism among impact startups is in good health by O'Sullivan, James

    Published 2023
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    Master's thesis
  9. 9
    Cultural ergonomics : an exploration of culture on websites

    Cultural ergonomics : an exploration of culture on websites by Zanin-Lassila, Celia

    Published 2018
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    Master's thesis
  10. 10
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
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    Master's thesis
  11. 11
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
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    Master's thesis
  12. 12
    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter

    The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

    Published 2019
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    Master's thesis
  13. 13
    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

    Published 2021
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    Master's thesis
  14. 14
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
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    Master's thesis
  15. 15
    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market

    Representations of “female Asian look” in Advertising : Young Chinese Women’s Responses to Fashion and Beauty Advertisements Targeting Chinese Market by Rong, Haoyi

    Published 2020
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    Master's thesis
  16. 16
    Brand building in startups : best practices and influence on angel investor decision-making

    Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

    Published 2020
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    Master's thesis
  17. 17
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
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    Master's thesis
  18. 18
    Social media influencers in Finland : brand fit and communication strategy roles

    Social media influencers in Finland : brand fit and communication strategy roles by Huttula, Tia

    Published 2020
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    Master's thesis
  19. 19
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
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    Master's thesis
  20. 20
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
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    Master's thesis
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