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  1. 1
    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin

    Brändin muutos : näkökulmia onnistuneeseen sisäiseen implementointiin by Karjalainen, Mari

    Published 2009
    Master's thesis
  2. 2
    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007

    B2B- ja kuluttaja-asiakaslehdet yritysbrändin rakentajina : Helsingin Energian ja Itellan asiakaslehdet 2007 by Heinonen, Eveliina

    Published 2009
    Master's thesis
  3. 3
    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen

    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen by Perälä, Piia, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  4. 4
    Corporate activism among impact startups is in good health

    Corporate activism among impact startups is in good health by O'Sullivan, James

    Published 2023
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    Master's thesis
  5. 5
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  6. 6
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
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    Master's thesis
  7. 7
    The cool girl cult : Glossier and building brand identity on Instagram

    The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

    Published 2021
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    Master's thesis
  8. 8
    The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam

    The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam by Nguyen, Chuong

    Published 2020
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    Master's thesis
  9. 9
    The story of Fazer : a multimodal analysis of storytelling on the websites of a company

    The story of Fazer : a multimodal analysis of storytelling on the websites of a company by Penttinen, Riikka

    Published 2022
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    Master's thesis
  10. 10
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

    Published 2020
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    Master's thesis
  11. 11
    Examining the antecedents and consequences of web brand experience

    Examining the antecedents and consequences of web brand experience by Konttinen, Joel

    Published 2019
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    Master's thesis
  12. 12
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
  13. 13
    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen

    Empiirinen tutkimus brändikokemuksen vaikutuksesta verkkokauppaympäristöjen käyttäjäkokemukseen ja käyttöaikeeseen by Perälä, Piia

    Published 2015
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    Master's thesis
  14. 14
    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website

    “Simple and reliable Waterdrop” : Analysis of the brand identity construction on Waterdrop’s European website by Parviainen, Ida

    Published 2024
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    Master's thesis
  15. 15
    Phonetic symbolism in brand names : perceptions of Finnish university students

    Phonetic symbolism in brand names : perceptions of Finnish university students by Jalonen, Hilla

    Published 2024
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    Master's thesis
  16. 16
    Understanding brand strategy adoption by high tech SME managers

    Understanding brand strategy adoption by high tech SME managers by Neuvonen, Heidi, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  17. 17
    In the middle of nowhere : communicating identity on a municipality website

    In the middle of nowhere : communicating identity on a municipality website by Kylliäinen, Jenni

    Published 2021
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    Bachelor's thesis
  18. 18
    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
  19. 19
    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study

    Identity and internal branding : from internal brand management to brand citizenship behavior - a case study by Peltola, Julia

    Published 2023
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    Master's thesis
  20. 20
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use by Kyösti, Senni

    Published 2023
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    Master's thesis
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