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    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator

    Impact of brand equity on purchase intent in sales promotion campaigns, with perceived value as the mediator by Shang, Yue

    Published 2023
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    Master's thesis
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20423 Marketing Markkinointi alennusmyynti arvo (ominaisuudet) brand equity brands brändit consumers discount sale freebie bundle kuluttajat marketing markkinointi myynninedistäminen offers perceived acquisition value perceived transaction value price discount purchase intent sales promotion tarjoukset value (properties)

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