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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh
Published 2023Master's thesis
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autenttisuus
authenticity
branding
brändäys
digitaalinen markkinointi
digital marketing
e-commerce
influencer marketing
marketing
marketing communication
markkinointi
markkinointiviestintä
micro-influencers
social media
social media influencers
somevaikuttajat
sosiaalinen media
vaikuttajamarkkinointi