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  1. 1
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia

    The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia by Savo, Riikka

    Published 2023
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    Master's thesis
  5. 5
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  6. 6
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
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    Master's thesis
  7. 7
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
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    Master's thesis
  8. 8
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  9. 9
    The tip of the 'eyesberg' : a case of multimodal website argumentation

    The tip of the 'eyesberg' : a case of multimodal website argumentation by Selander, Annika

    Published 2020
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    Master's thesis
  10. 10
    Consumer behavior and marketing in the e-commerce of cosmetics

    Consumer behavior and marketing in the e-commerce of cosmetics by Ojanaho, Karoliina

    Published 2020
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    Master's thesis
  11. 11
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli

    Published 2015
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    Master's thesis
  12. 12
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
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    Master's thesis
  13. 13
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  14. 14
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  15. 15
    Digitalisaation vaikutukset kuluttajan ostoprosessiin

    Digitalisaation vaikutukset kuluttajan ostoprosessiin by Rajala, Markus

    Published 2017
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    Bachelor's thesis
  16. 16
    Experts’ perceptions of the current best practices and the future of search engine optimization : a qualitative study

    Experts’ perceptions of the current best practices and the future of search engine optimization : a qualitative study by Tikka, Henri

    Published 2023
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    Master's thesis
  17. 17
    Managing marketing in the digital era : evaluation of agile methodologies in marketing

    Managing marketing in the digital era : evaluation of agile methodologies in marketing by Pesonen, Elisa

    Published 2022
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    Master's thesis
  18. 18
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
  19. 19
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
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    Master's thesis
  20. 20
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
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    Master's thesis
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