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  1. 1
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  4. 4
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli

    Published 2015
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    Master's thesis
  5. 5
    Digitalisaation vaikutukset kuluttajan ostoprosessiin

    Digitalisaation vaikutukset kuluttajan ostoprosessiin by Rajala, Markus

    Published 2017
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    Bachelor's thesis
  6. 6
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  7. 7
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  8. 8
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  9. 9
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
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    Master's thesis
  10. 10
    Digital marketing communication strategies in micro social enterprises

    Digital marketing communication strategies in micro social enterprises by Hollen, Chinara

    Published 2018
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    Master's thesis
  11. 11
    Perspective of small enterprises : how web analytics are used by Finnish online retailers?

    Perspective of small enterprises : how web analytics are used by Finnish online retailers? by Pirinen, Esra

    Published 2018
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    Master's thesis
  12. 12
    Relationship emergence and the usage of digital channels in the emergence process

    Relationship emergence and the usage of digital channels in the emergence process by Koivisto, Kaisu

    Published 2018
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    Master's thesis
  13. 13
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
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    Master's thesis
  14. 14
    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products by Kiss, Réka

    Published 2021
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    Master's thesis
  15. 15
    Facilitators and impediments of agile marketing software implementation : case digital Kanban board

    Facilitators and impediments of agile marketing software implementation : case digital Kanban board by Turkki, Iiro

    Published 2021
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    Master's thesis
  16. 16
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
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    Master's thesis
  17. 17
    Promotional sweepstakes' potential to engage customers on Facebook

    Promotional sweepstakes' potential to engage customers on Facebook by Räty, Jessica

    Published 2021
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    Master's thesis
  18. 18
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  19. 19
    Capability Maturity Model for data-driven marketing

    Capability Maturity Model for data-driven marketing by Länsipuro, Heidi

    Published 2020
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    Master's thesis
  20. 20
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
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    Master's thesis
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