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  1. 1
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  3. 3
    Social capital in the digitised servicescape

    Social capital in the digitised servicescape by Nyrhinen, Jussi, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  5. 5
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 6
    Consumer behavior and marketing in the e-commerce of cosmetics

    Consumer behavior and marketing in the e-commerce of cosmetics by Ojanaho, Karoliina

    Published 2020
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    Master's thesis
  7. 7
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
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    Master's thesis
  8. 8
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
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    Master's thesis
  9. 9
    A comparative analysis of impulse buying strategies : case study of an online women apparel store

    A comparative analysis of impulse buying strategies : case study of an online women apparel store by Malik, Anam

    Published 2019
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    Master's thesis
  10. 10
    Engaging with generation Z : from face-to-face interactions to online communities

    Engaging with generation Z : from face-to-face interactions to online communities by Mäkitalo, Anni

    Published 2020
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    Master's thesis
  11. 11
    Experts’ perceptions of the current best practices and the future of search engine optimization : a qualitative study

    Experts’ perceptions of the current best practices and the future of search engine optimization : a qualitative study by Tikka, Henri

    Published 2023
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    Master's thesis
  12. 12
    Business customers' attitudes toward social media marketing

    Business customers' attitudes toward social media marketing by Palojärvi, Terhi

    Published 2018
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    Master's thesis
  13. 13
    Utilising marketing automation to support sales in digital business-to-business environment

    Utilising marketing automation to support sales in digital business-to-business environment by Lampinen, Anna

    Published 2018
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    Master's thesis
  14. 14
    Capability Maturity Model for data-driven marketing

    Capability Maturity Model for data-driven marketing by Länsipuro, Heidi

    Published 2020
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    Master's thesis
  15. 15
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
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    Master's thesis
  16. 16
    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company

    The antecedents of marketing automation success in system implementation process : case Finnish manufacturing company by Hämäläinen, Roosa

    Published 2020
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    Master's thesis
  17. 17
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
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    Master's thesis
  18. 18
    Facilitators and impediments of agile marketing software implementation : case digital Kanban board

    Facilitators and impediments of agile marketing software implementation : case digital Kanban board by Turkki, Iiro

    Published 2021
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    Master's thesis
  19. 19
    Managing marketing in the digital era : evaluation of agile methodologies in marketing

    Managing marketing in the digital era : evaluation of agile methodologies in marketing by Pesonen, Elisa

    Published 2022
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    Master's thesis
  20. 20
    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden

    Digital Content Marketing in Communicating Green Initiatives of Sustainable B2B Companies in Sweden by Nguyen, Pham Thuy Trang

    Published 2022
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    Master's thesis
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