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1
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
2
Conscientious corporate branding via B2B influencer marketing
Published 2023Get full text Get full textMaster's thesis -
3
The impact of influencer credibility on purchase intention in the endorsement of sustainable products
Published 2021Get full text Get full textMaster's thesis -
4
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5
Utilization of influencer marketing in sport sponsorship on Instagram
Published 2023Get full text Get full textMaster's thesis -
6
The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
7
Finnish lifestyle influencers roles and communication in Instagram advertisements
Published 2024Get full text Get full textMaster's thesis -
8
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis
