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  1. 1
    Branding a family business

    Branding a family business by Pohjola, Matti, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Doctoral dissertation
  4. 4
    Branding a family business

    Branding a family business by Pohjola, Matti

    Published 2016
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    Master's thesis
  5. 5
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  6. 6
    Managing a start-up brand from founder competence and nets

    Managing a start-up brand from founder competence and nets by Moisiola, Jani

    Published 2019
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    Master's thesis
  7. 7
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
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    Master's thesis
  8. 8
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
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    Master's thesis
  9. 9
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use by Kyösti, Senni

    Published 2023
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    Master's thesis
  10. 10
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
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    Master's thesis
  11. 11
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  12. 12
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
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    Master's thesis
  13. 13
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
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    Master's thesis
  14. 14
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
  15. 15
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  16. 16
    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image

    Internal and external multisensory branding : a framework and a method for establishing multisensory brand image by Kokko, Tiia-Elina

    Published 2019
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    Master's thesis
  17. 17
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
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    Master's thesis
  18. 18
    Consumer power >< brand force : defining brand equity assets for the empowered consumers

    Consumer power >< brand force : defining brand equity assets for the empowered consumers by Brisk, Jenni

    Published 2019
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    Master's thesis
  19. 19
    Brand building in startups : best practices and influence on angel investor decision-making

    Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

    Published 2020
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    Master's thesis
  20. 20
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
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    Master's thesis
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