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Digitization of the communication and its implications for marketing
Published 2014Linkki verkkoaineistoon
Doctoral dissertation -
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Cultural impact on international branding : a case of marketing Finnish mobile phones in China
Published 2001Doctoral dissertation -
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Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä
Published 2013Linkki verkkoaineistoon
Doctoral dissertation -
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The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam
Published 2023Get full text Get full textMaster's thesis -
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Brand-related negative engagement and spillover effect on social media
Published 2022Get full text Get full textMaster's thesis -
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How does a licensing business manage its brand through third party B2B relationships
Published 2022Get full text Get full textMaster's thesis -
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The drivers of employee brand endorsement in social media
Published 2022Get full text Get full textMaster's thesis -
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Feuer Frei! : The Multimodal Construction of Rammstein's Brand
Published 2022Get full text Get full textMaster's thesis -
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Public Sector Branding and Social Media Use
Published 2023Get full text Get full textMaster's thesis -
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Commodification of Tibetan culture by socially mediated place branding
Published 2022Get full text Get full textMaster's thesis -
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”From Skin to Soul" : a case study of a beauty brand website
Published 2022Get full text Get full textMaster's thesis -
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Antecedents and consequences of brand love
Published 2021Get full text Get full textMaster's thesis -
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Brand building in startups : best practices and influence on angel investor decision-making
Published 2020Get full text Get full textMaster's thesis -
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Sustainability communication on social media : a study on the most sustainable brands in Finland
Published 2020Get full text Get full textMaster's thesis -
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The Journey to Destination ‘the Netherlands’ : A Study on the changing Representation of the Netherlands
Published 2020Get full text Get full textMaster's thesis -
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Recognizing consumer-brand touchpoints in the omnichannel environment and forming a touchpoint path
Published 2020Get full text Get full textMaster's thesis -
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Brand perceptions based on visuals and message appeals : communicating a Finnish luxury brand on Instagram
Published 2020Get full text Get full textMaster's thesis