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  1. 1
    Branding a family business

    Branding a family business by Pohjola, Matti, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Doctoral dissertation
  3. 3
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
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    Master's thesis
  4. 4
    Nations on display. Nation branding strategies and their implementation in national pavilions : the cases of Finland and the Kingdom of Saudi Arabia

    Nations on display. Nation branding strategies and their implementation in national pavilions : the cases of Finland and the Kingdom of Saudi Arabia by Rissanen Annika

    Published 2024
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    Master's thesis
  5. 5
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 6
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
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    Master's thesis
  7. 7
    Branding a family business

    Branding a family business by Pohjola, Matti

    Published 2016
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    Master's thesis
  8. 8
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  9. 9
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
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    Master's thesis
  10. 10
    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio

    Looking into The Spillover Effect : What Happens to Reputation When Brand Expectations Transfer Inside Brand Portfolio by Cederberg, Susanne

    Published 2018
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    Master's thesis
  11. 11
    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements

    Attitudes toward in-game advertisements : comparisons between brand placements, skippable advertisements and non-skippable advertisements by Lehkonen, Mikko

    Published 2021
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    Master's thesis
  12. 12
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  13. 13
    Brand building in startups : best practices and influence on angel investor decision-making

    Brand building in startups : best practices and influence on angel investor decision-making by Reuter, Aapo

    Published 2020
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    Master's thesis
  14. 14
    Sustainability communication on social media : a study on the most sustainable brands in Finland

    Sustainability communication on social media : a study on the most sustainable brands in Finland by Artemova, Alexandra

    Published 2020
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    Master's thesis
  15. 15
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
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    Master's thesis
  16. 16
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
  17. 17
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
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    Master's thesis
  18. 18
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
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    Master's thesis
  19. 19
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  20. 20
    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study

    The role of internal branding in employee brand knowledge, brand commitment and brand endorsement : a case study by Kemppi, Mari

    Published 2020
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    Master's thesis
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