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  1. 1
    Branding a family business

    Branding a family business by Pohjola, Matti, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Cultural impact on international branding : a case of marketing Finnish mobile phones in China

    Cultural impact on international branding : a case of marketing Finnish mobile phones in China by Li, Zhenyi

    Published 2001
    Doctoral dissertation
  3. 3
    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

    Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä by Martti, Pirkko

    Published 2013
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  5. 5
    How does a licensing business manage its brand through third party B2B relationships

    How does a licensing business manage its brand through third party B2B relationships by Kivimaa, Onni

    Published 2022
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    Master's thesis
  6. 6
    Antecedents and consequences of brand love

    Antecedents and consequences of brand love by Leskinen, Katariina

    Published 2021
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    Master's thesis
  7. 7
    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend

    “Way too cool to ever be frozen” : analyzing the online interactions of the Wendy’s roasting trend by Kortesoja, Heidi

    Published 2020
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    Master's thesis
  8. 8
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  9. 9
    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube

    24 strings bass solo : following the footsteps of successful YouTube-musicians in creating and building personal brands of YouTube by Kujanen, Päivi

    Published 2023
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    Master's thesis
  10. 10
    The role of internal processes in brand alignment

    The role of internal processes in brand alignment by Harjunpää, Jasmiina

    Published 2024
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    Master's thesis
  11. 11
    In the middle of nowhere : communicating identity on a municipality website

    In the middle of nowhere : communicating identity on a municipality website by Kylliäinen, Jenni

    Published 2021
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    Bachelor's thesis
  12. 12
    Public Sector Branding and Social Media Use

    Public Sector Branding and Social Media Use by Kyösti, Senni

    Published 2023
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    Master's thesis
  13. 13
    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry

    Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry by Jauhiainen, Sannimaija

    Published 2023
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    Master's thesis
  14. 14
    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being

    Nike says, “Just do it”, so I do. : perceived brand anthropomorphism and its effects on consumers’ well-being by Helenius, Rosa

    Published 2023
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    Master's thesis
  15. 15
    Brand-related negative engagement and spillover effect on social media

    Brand-related negative engagement and spillover effect on social media by Leskinen, Anna-Riikka

    Published 2022
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    Master's thesis
  16. 16
    ”From Skin to Soul" : a case study of a beauty brand website

    ”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

    Published 2022
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    Master's thesis
  17. 17
    Commodification of Tibetan culture by socially mediated place branding

    Commodification of Tibetan culture by socially mediated place branding by Miao, Yuanke

    Published 2022
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    Master's thesis
  18. 18
    Feuer Frei! : The Multimodal Construction of Rammstein's Brand

    Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

    Published 2022
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    Master's thesis
  19. 19
    The drivers of employee brand endorsement in social media

    The drivers of employee brand endorsement in social media by Mäkiaho, Henna

    Published 2022
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    Master's thesis
  20. 20
    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website

    “Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

    Published 2021
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    Master's thesis
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