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  1. 1
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  2. 2
    Personalized marketing at the right time : toward motivation-based temporal dynamics in web personalization

    Personalized marketing at the right time : toward motivation-based temporal dynamics in web personalization by Salonen, Ville 1985- kirjoittaja

    Published 2021
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  4. 4
    Marketing automation supporting sales

    Marketing automation supporting sales by Sandell, Niko, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  5. 5
    Integration of digital marketing into the business-to-business marketing process

    Integration of digital marketing into the business-to-business marketing process by Laukkanen, Mari

    Published 2012
    Master's thesis
  6. 6
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  7. 7
    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums

    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums by Ulmanen, Heini

    Published 2011
    Get full text
    Master's thesis
  8. 8
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  9. 9
    Social CRM and digital marketing communication in B2B relationships

    Social CRM and digital marketing communication in B2B relationships by Himanen, Marjo

    Published 2011
    Master's thesis
  10. 10
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Doctoral dissertation
  12. 12
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  13. 13
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  14. 14
    Digitization of the communication and its implications for marketing

    Digitization of the communication and its implications for marketing by Lipiäinen, Heini, kirjoittaja

    Published 2014
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  15. 15
    Perceptions of digital marketing usage in Finnish SMEs : a case study

    Perceptions of digital marketing usage in Finnish SMEs : a case study by Peltonen, Antti

    Published 2012
    Master's thesis
  16. 16
    The representation of Sámi people on Finnish and Norwegian tourism websites in English

    The representation of Sámi people on Finnish and Norwegian tourism websites in English by Lindholm, Maiju, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  17. 17
    Digitaalisen markkinointiviestinnän hyödyntämismahdollisuudet pienissä ja keskisuurissa B2B-teollisuusyrityksissä : case Stancon oy

    Digitaalisen markkinointiviestinnän hyödyntämismahdollisuudet pienissä ja keskisuurissa B2B-teollisuusyrityksissä : case Stancon oy by Hakasalo, Linda

    Published 2013
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    Master's thesis
  18. 18
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  19. 19
    Digitaalinen markkinointiviestintä : tapaus koulutuspalveluita tarjoava mikroyksikkö

    Digitaalinen markkinointiviestintä : tapaus koulutuspalveluita tarjoava mikroyksikkö by Niemelä, Janne

    Published 2014
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    Master's thesis
  20. 20
    Consumer behavior and marketing in the e-commerce of cosmetics

    Consumer behavior and marketing in the e-commerce of cosmetics by Ojanaho, Karoliina

    Published 2020
    Get full text Get full text
    Master's thesis
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