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  1. 1
    An exploration of the world of digital advertising and artificial intelligence

    An exploration of the world of digital advertising and artificial intelligence by Aslam, Bilal, kirjoittaja

    Published 2022
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums

    Antecedents of and their effect on trust in online word-of-mouth : case Finnish discussion forums by Ulmanen, Heini

    Published 2011
    Get full text
    Master's thesis
  4. 4
    Social CRM and digital marketing communication in B2B relationships

    Social CRM and digital marketing communication in B2B relationships by Himanen, Marjo

    Published 2011
    Master's thesis
  5. 5
    Integration of digital marketing into the business-to-business marketing process

    Integration of digital marketing into the business-to-business marketing process by Laukkanen, Mari

    Published 2012
    Master's thesis
  6. 6
    Marketing automation supporting sales

    Marketing automation supporting sales by Sandell, Niko, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  7. 7
    Perceptions of content marketing : case study on Finnish companies

    Perceptions of content marketing : case study on Finnish companies by Hänninen, Heli, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  8. 8
    Digitaalinen markkinointiviestintä : tapaus koulutuspalveluita tarjoava mikroyksikkö

    Digitaalinen markkinointiviestintä : tapaus koulutuspalveluita tarjoava mikroyksikkö by Niemelä, Janne

    Published 2014
    Master's thesis
  9. 9
    Digitaalisen markkinointiviestinnän hyödyntämismahdollisuudet pienissä ja keskisuurissa B2B-teollisuusyrityksissä : case Stancon oy

    Digitaalisen markkinointiviestinnän hyödyntämismahdollisuudet pienissä ja keskisuurissa B2B-teollisuusyrityksissä : case Stancon oy by Hakasalo, Linda

    Published 2013
    Master's thesis
  10. 10
    Co-creation of a sustainable image on social media : the case of five food brands

    Co-creation of a sustainable image on social media : the case of five food brands by Smallegange, Cornelia, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  11. 11
    The representation of Sámi people on Finnish and Norwegian tourism websites in English

    The representation of Sámi people on Finnish and Norwegian tourism websites in English by Lindholm, Maiju, kirjoittaja

    Published 2014
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  12. 12
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
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    Master's thesis
  13. 13
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    Linkki verkkoaineistoon
    Doctoral dissertation
  14. 14
    The use of digital analytics for measuring and optimizing digital marketing performance

    The use of digital analytics for measuring and optimizing digital marketing performance by Järvinen, Joel, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  15. 15
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Doctoral dissertation
  16. 16
    The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia

    The role of crisis communication and personalization on consumer trust during the energy crisis : case Lumme Energia by Savo, Riikka

    Published 2023
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    Master's thesis
  17. 17
    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam

    The Authenticity of Micro-influencers Producing Paid Content for Social Media in Viet Nam by Pham, Phuong Anh

    Published 2023
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    Master's thesis
  18. 18
    Pienyrityksen liiketoiminnan parantaminen digitaalisen markkinoinnin avulla

    Pienyrityksen liiketoiminnan parantaminen digitaalisen markkinoinnin avulla by Helander, Pirjo

    Published 2022
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    Master's thesis
  19. 19
    Sisältömarkkinoinnin tavoitteet ja mittaaminen

    Sisältömarkkinoinnin tavoitteet ja mittaaminen by Wessman, Sami

    Published 2022
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    Master's thesis
  20. 20
    Markkinoinnin automaation hyödyntäminen yrityksen sisältömarkkinoinnissa : asiakkaan sitouttamisen näkökulma

    Markkinoinnin automaation hyödyntäminen yrityksen sisältömarkkinoinnissa : asiakkaan sitouttamisen näkökulma by Hietala, Waltteri

    Published 2022
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    Master's thesis
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