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    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
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    Master's thesis
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20423 Facebook Marketing Markkinointi brand trust brands brändit consumer brand engagement credibility digitaalinen markkinointi digital content marketing digital marketing relevance relevanssi social media sosiaalinen media uskottavuus viraalimarkkinointi viral marketing word of mouth

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