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  1. 1
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho, kirjoittaja

    Published 2016
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  2. 2
    Yliopistojen brändit ja identiteettiväitteet : case High Point University

    Yliopistojen brändit ja identiteettiväitteet : case High Point University by Jäntti, Tommi, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  3. 3
    The relationship between brand love and positive word of mouth

    The relationship between brand love and positive word of mouth by Kiuru, Katrine

    Published 2014
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    Master's thesis
  4. 4
    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context

    The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context by Häkkinen, Juho

    Published 2016
    Get full text Get full text
    Master's thesis
  5. 5
    Online content consumption experiences as drivers of engagement behaviors and recommendation intention

    Online content consumption experiences as drivers of engagement behaviors and recommendation intention by Heino, Anna, kirjoittaja

    Published 2017
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
  6. 6
    Yliopistojen brändit ja identiteettiväitteet : case High Point University

    Yliopistojen brändit ja identiteettiväitteet : case High Point University by Jäntti, Tommi

    Published 2017
    Get full text Get full text
    Master's thesis
  7. 7
    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model

    An empirical analysis on how relevance and credibility of content affect consumer brand engagement in Facebook and Instagram in a mixed business model by Moisio, Etleva

    Published 2020
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    Master's thesis
  8. 8
    Facebook-ryhmä online-yhteisönä : eWOMin ja yhteisöllisyyden vaikutus yhteisön jäsenten ostoaikomuksiin

    Facebook-ryhmä online-yhteisönä : eWOMin ja yhteisöllisyyden vaikutus yhteisön jäsenten ostoaikomuksiin by Kukkonen, Nina

    Published 2018
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    Master's thesis
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