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Showing 1 - 4 results of 4 for search 'Taiminen, Kimmo', query time: 0.01s Refine Results
  1. 1
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
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    Master's thesis
  2. 2
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
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    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency

    Flourishing digital content marketing communication : engaging consumers with attractiveness, benevolence, and cogency by Taiminen, Kimmo, kirjoittaja

    Published 2020
    Call Number: Loading…
    Located: Loading…
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo, kirjoittaja

    Published 2013
    Call Number: Loading…
    Located: Loading…
    JYX-julkaisuarkisto / JYX Digital Archive
    Master's thesis
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brändit kuluttajat sitouttaminen autenttisuus authenticity content marketing digitaalinen markkinointi engagement kokemukset läpinäkyvyys mielekkyys relationship marketing sisältömarkkinointi sitoutuminen (toiminta) sosiaalinen media suhdemarkkinointi transparency vuorovaikutus 20423 3131 Marketing Markkinointi Organizational Communication Yhteisöviestintä brand consumer engagement content experiences sisältötuotanto social media

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