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  1. 1
    Brand in Business-to-Business Market : case: Raflatac's merchant business

    Brand in Business-to-Business Market : case: Raflatac's merchant business by Keinonen, Mervi

    Published 2004
    Master's thesis
  2. 2
    Panda-lakritsin uudet kääreet : pakkausdesign osana keskitetyn tuotemerkin luontia

    Panda-lakritsin uudet kääreet : pakkausdesign osana keskitetyn tuotemerkin luontia by Puonnas, Maija

    Published 1997
    Master's thesis
  3. 3
    Industrial branding using digital media : case: The Switch

    Industrial branding using digital media : case: The Switch by Lipiäinen, Heini

    Published 2012
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    Master's thesis
  4. 4
    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context

    Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context by Tiensuu, Severi

    Published 2014
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    Master's thesis
  5. 5
    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun by Pyykkönen, Ritva, kirjoittaja

    Published 2015
    Linkki verkkoaineistoon
    Doctoral dissertation
  6. 6
    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun

    Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun by Pyykkönen, Ritva, kirjoittaja

    Published 2015
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  7. 7
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
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    Master's thesis
  8. 8
    Corporate identity and internal implementation of a corporate brand

    Corporate identity and internal implementation of a corporate brand by Koskimies, Virpi

    Published 2011
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    Master's thesis
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