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  1. 1
    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy

    Content-oriented consumer engagement online : cognitive and affective brand effects of SME's thematic content strategy by Taiminen, Kimmo

    Published 2013
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    Master's thesis
  2. 2
    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships

    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships by Hepola, Janne, kirjoittaja

    Published 2019
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships

    Advancing the consumer engagement concept : insights into its definition, measurement, and relationships by Hepola, Janne, kirjoittaja

    Published 2019
    JYX-julkaisuarkisto / JYX Digital Archive
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  4. 4
    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis

    Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis by Aalto, Aleksi

    Published 2021
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    Master's thesis
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