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    The impact of influencer credibility on purchase intention in the endorsement of sustainable products

    The impact of influencer credibility on purchase intention in the endorsement of sustainable products by Kiss, Réka

    Published 2021
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    Master's thesis
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20423 Instagram Marketing Markkinointi credibility digitaalinen markkinointi digital marketing influencer influencer credibility influencer marketing marketing markkinointi social media sosiaalinen media uskottavuus vaikuttajamarkkinointi

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