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Karjala, Pinja
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Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior
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Karjala, Pinja
Published 2021
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Master's thesis
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Related Subjects
COVID-19
consumer behaviour
decision making
digitaalinen markkinointi
digital marketing
electronic word-of-mouth
kuluttajakäyttäytyminen
päätöksenteko
social eWOM
social media
social networking sites
sosiaalinen media