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  1. 1
    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior

    Social eWOM in consumers ́ decision-making process and the effect of COVID-19 pandemic on consumers ́ social media behavior by Karjala, Pinja

    Published 2021
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    Master's thesis
  2. 2
    Building a personal political brand using Facebook and Instagram advertising

    Building a personal political brand using Facebook and Instagram advertising by Puomisto, Tommi

    Published 2020
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    Master's thesis
  3. 3
    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook

    Examining the influence of consumer-to-consumer eWOM source credibility on brand awareness, purchase intention, eWOM intention, and eWOM behavior in Facebook by Krasila, Henriikka

    Published 2021
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    Master's thesis
  4. 4
    Strategic influencer communication and formation of purchase intention in social networking sites

    Strategic influencer communication and formation of purchase intention in social networking sites by Soininen, Sampo

    Published 2020
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    Master's thesis
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