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    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
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    Master's thesis
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20423 Marketing Markkinointi Virtual Influencers customer engagement generation z influencer marketing influencers’ attributes parasocial interaction social media social media influencers somevaikuttajat sosiaalinen media vaikuttajamarkkinointi z-sukupolvi

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