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  1. 1
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    JYX-julkaisuarkisto / JYX Digital Archive
    JYX-julkaisuarkisto / JYX Digital Archive
    Doctoral dissertation
  2. 2
    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services

    Exploring consumer motivations, engagement and customer value in online brand communities : a perspective from tourism, travel and hospitality services by Ukpabi, Dandison C., kirjoittaja

    Published 2020
    Linkki verkkoaineistoon
    Linkki verkkoaineistoon
    Doctoral dissertation
  3. 3
    Role of AI in marketing through CRM integration with specific reference to chatbots

    Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

    Published 2021
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    Master's thesis
  4. 4
    The negative engagement behaviour of young millennials : triggers and responses

    The negative engagement behaviour of young millennials : triggers and responses by Hätönen, Henri, Itkonen, Viivi

    Published 2020
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    Master's thesis
  5. 5
    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots

    Customer Engagement Through The Use of AI : A Qualitative Study on SMEs and The Use of Chatbots by Hoikkala, Iida-Maria, Ojala, Rosa

    Published 2022
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    Master's thesis
  6. 6
    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement

    From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement by KHUAT, Hoàng

    Published 2023
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    Master's thesis
  7. 7
    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn

    Co-creation vs. brandjacking : a case study on customer engagement on LinkedIn by Eskelinen, Kerttu, Kotila, Jussi

    Published 2019
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    Master's thesis
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