Suggested Topics within your search.
- generation z
- social media 4
- sosiaalinen media 4
- z-sukupolvi 4
- marketing 3
- markkinointi 3
- influencer marketing 2
- social media marketing 2
- vaikuttajamarkkinointi 2
- Virtual Influencers 1
- advertising 1
- consumer behaviour 1
- customer engagement 1
- digitaalinen markkinointi 1
- digital marketing 1
- events 1
- influencers’ attributes 1
- kuluttajakäyttäytyminen 1
- laatu 1
- liikuntatapahtumat 1
- mainonta 1
- micro-influencer marketing 1
- nuoret 1
- palvelut 1
- parasocial interaction 1
- quality 1
- services 1
- social media influencers 1
- somemarkkinointi 1
- somevaikuttajat 1
-
1
Engaging with generation Z : from face-to-face interactions to online communities
Published 2020Get full text Get full textMaster's thesis -
2
From pixels to fame : an empirical study of Virtual Influencers and gen Z customer engagement
Published 2023Get full text Get full textMaster's thesis -
3
Effects of micro-influencer marketing on Z-generation behavior
Published 2023Get full text Get full textMaster's thesis -
4
Social media usage among generation Z in a sport event
Published 2022Get full text Get full textMaster's thesis