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    Going green or greenwashing? : perceived environmental brand incongruence in green advertising

    Going green or greenwashing? : perceived environmental brand incongruence in green advertising by Jussila, Lotta

    Published 2019
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    Master's thesis
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20423 Marketing Markkinointi advertising brand congruence consumer environmental concern environmental awareness green marketing greenwashing kestävä kulutus mainonta marketing markkinointi sustainable consumption ympäristötietoisuus

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