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    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

    Published 2021
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    Master's thesis
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20423 Marketing Markkinointi arvonluonti asiakaslähtöisyys asiakastiedot asiakkuudenhallinta attitude towards a service customer data customer information customer orientation customer relationship management marketing markkinointi palveluliiketoiminta palvelut payment intention perceived value recommend intention reverse use of customer data service business service-dominant logic services value co-creation value creation

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