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From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella
Published 2021Master's thesis
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arvonluonti
asiakaslähtöisyys
asiakastiedot
asiakkuudenhallinta
attitude towards a service
customer data
customer information
customer orientation
customer relationship management
marketing
markkinointi
palveluliiketoiminta
palvelut
payment intention
perceived value
recommend intention
reverse use of customer data
service business
service-dominant logic
services
value co-creation
value creation