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  1. 1
    Corporate website as a customer relationship management tool : case Company X

    Corporate website as a customer relationship management tool : case Company X by Porkka, Sanna

    Published 2007
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    Master's thesis
  2. 2
    Implementing customer relationship management in sales organization : case Company X

    Implementing customer relationship management in sales organization : case Company X by Lehti, Marjaana

    Published 2002
    Master's thesis
  3. 3
    Challenges in integration of CRM concepts, processes, and systems in the financial sector

    Challenges in integration of CRM concepts, processes, and systems in the financial sector by Sinkkonen, Jarno

    Published 2003
    Master's thesis
  4. 4
    Value creation through digital value-based selling activities

    Value creation through digital value-based selling activities by Tiainen, Petra

    Published 2023
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    Master's thesis
  5. 5
    Antecedents in the adoption and implementation of a new marketing automation software

    Antecedents in the adoption and implementation of a new marketing automation software by Aaltola, Max

    Published 2022
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    Master's thesis
  6. 6
    Sales and marketing tools for developing employee and customer experience

    Sales and marketing tools for developing employee and customer experience by Sainio, Jesse

    Published 2021
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    Master's thesis
  7. 7
    Customer experience in B2B Saas business

    Customer experience in B2B Saas business by Bene, Mónika

    Published 2020
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    Master's thesis
  8. 8
    Enhancing CRM strategy : the role of data, leadership and organizational culture

    Enhancing CRM strategy : the role of data, leadership and organizational culture by Patrikainen, Silja

    Published 2018
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    Master's thesis
  9. 9
    The use of artificial intelligence in customer relationship management

    The use of artificial intelligence in customer relationship management by Laaksonen, Aatu

    Published 2020
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    Bachelor's thesis
  10. 10
    Exploring the prevalence and common types of technical debt in a CRM software

    Exploring the prevalence and common types of technical debt in a CRM software by Uusi-Autti, Joonas

    Published 2024
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    Master's thesis
  11. 11
    Sosiaalinen media yrityksen asiakkuudenhallinnassa

    Sosiaalinen media yrityksen asiakkuudenhallinnassa by Jantunen, Marianna

    Published 2017
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    Bachelor's thesis
  12. 12
    EU:n yleisen tietosuoja-asetuksen vaikutukset yritysten asiakkuudenhallintajärjestelmiin

    EU:n yleisen tietosuoja-asetuksen vaikutukset yritysten asiakkuudenhallintajärjestelmiin by Kataja, Joel

    Published 2018
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    Bachelor's thesis
  13. 13
    Asiakkuudenhallinta ja sen hyödyt sekä haasteet palveluyrityksissä

    Asiakkuudenhallinta ja sen hyödyt sekä haasteet palveluyrityksissä by Okker, Timo

    Published 2015
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    Bachelor's thesis
  14. 14
    Factors affecting cloud-based CRM system procurement process

    Factors affecting cloud-based CRM system procurement process by Laaksonen, Aatu

    Published 2022
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    Master's thesis
  15. 15
    Role of AI in marketing through CRM integration with specific reference to chatbots

    Role of AI in marketing through CRM integration with specific reference to chatbots by Ramaul, Laavanya

    Published 2021
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    Master's thesis
  16. 16
    From customer data to customer's data : reverse use of customer data as a tool for value co-creation

    From customer data to customer's data : reverse use of customer data as a tool for value co-creation by Horttanainen, Ella

    Published 2021
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    Master's thesis
  17. 17
    Account-based marketing concept and process

    Account-based marketing concept and process by Peuhkuri, Alvar

    Published 2021
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    Master's thesis
  18. 18
    The effects of social media customer service on brand love

    The effects of social media customer service on brand love by Ojanperä, Matias

    Published 2020
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    Master's thesis
  19. 19
    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business

    E-commerce analytics as B2B sales and marketing performance enabler : a case study in spare parts business by Ylinen, Sari

    Published 2019
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    Master's thesis
  20. 20
    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company

    Gamification in action : how to increase employee motivation and engagement by deploying a gamified CRM solution : case: Finnish environmental management company by Varis, Mari

    Published 2019
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    Master's thesis
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