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[{"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kinnunen, Waltteri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2023-10-24T05:06:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2023-10-24T05:06:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2023", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/90574", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Uutismediat ovat murroksessa digitalisaation ja tiedonker\u00e4yss\u00e4\u00e4ntelyn muuttuessa. Kuukausitilaajat ja ensimm\u00e4isen osapuolen tietokannat tulevat todenn\u00e4k\u00f6isesti nousemaan elint\u00e4rke\u00e4\u00e4n rooliin mediayrityksille. T\u00e4m\u00e4n my\u00f6t\u00e4 t\u00e4ss\u00e4 pro gradu -tutkielmassa tutkittavat kuluttajien p\u00e4\u00e4t\u00f6ksentekoprosessit osto- ja tiedonluovutustilanteissa nousevat relevantiksi tutkimusaiheeksi. Erityishuomiossa on kuluttajien tiedonluovutusprosessin rationaalisuus, sill\u00e4 prosessia on kuvailtu paradoksaaliseksi: huoli yksityisyydest\u00e4 on korkea, muttei se n\u00e4y k\u00e4ytt\u00e4ytymisess\u00e4. Aikaisempien tutkimusten pohjalta luotiin tutkimusmalli p\u00e4\u00e4t\u00f6ksentekoon vaikuttavia muuttujia tutkimaan. Tutkimusmallin mukaan hinnan reiluus vaikuttaa koettuun eettisyyteen ja koettuun arvoon, ja suhteita moderoi maksamisen vaivattomuus. Eettisyys ja arvo puolestaan vaikuttavat positiivisesti br\u00e4ndiluottamukseen, joka taas kasvattaa kuluttajien tiedonluovutus- ja ostoaikomuksia. \n\nTutkimusmallia testattiin kokeellisen kyselytutkimuksen avulla. Kyselylomakkeessa vastaajat ohjattiin simuloituun maksumuuriin, jossa manipuloitiin hinnan reiluutta ja maksamisen vaivattomuutta. Tutkimuksen otoskoko oli 600, noin 100 jokaista manipuloitua hinta + maksutapa -testiryhm\u00e4\u00e4 kohden. Tutkimusaineisto analysoitiin kvantitatiivisin menetelmin faktorianalyysill\u00e4, regressioanalyysill\u00e4 sek\u00e4 moderaatiotestauksella. Tutkimustulosten mukaan hinnan reiluus vaikuttaa positiivisesti koettuun arvoon ja koettuun eettisyyteen, jotka puolestaan vaikuttavat koettuun br\u00e4ndiluottamukseen. Br\u00e4ndiluottamus taas vaikuttaa positiivisesti osto- ja tiedonluovutusaikomuksiin. Maksamisen vaivattomuudella ei kuitenkaan ollut moderoivaa vaikutusta hinnan reiluuden ja koetun arvon sek\u00e4 koetun eettisyyden v\u00e4lisiin suhteisiin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2023-10-24T05:06:46Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2023-10-24T05:06:46Z (GMT). No. of bitstreams: 0\n Previous issue date: 2023", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "69", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": null, "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "yksityisyyslaskelma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CDR", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kuluttajat rationaalisina toimijoina tiedonluovutus- ja ostotilanteissa : eettisyyden ja koetun arvon vaikutukset p\u00e4\u00e4t\u00f6ksenteossa", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202310246606", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.copyright", "value": "\u00a9 The Author(s)", "language": null, "element": "rights", "qualifier": "copyright", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tietojenluovutus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "eettisyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "hinnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "arvo (ominaisuudet)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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