The role of crisis communication and personalization on consumer trust during the energy crisis case Lumme Energia

Bibliographic Details
Main Author:	Savo, Riikka
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2023
Subjects:	consumer trust energy crisis digitaalinen markkinointi personointi kriisiviestintä sähköyhtiöt digital marketing personifying crisis communication electric companies
Online Access:	https://jyx.jyu.fi/handle/123456789/87936

Internet

https://jyx.jyu.fi/handle/123456789/87936