Consumers’ views on utilizing social media influencers in organization’s CSR communication

Consumers’ views on utilizing social media influencers in organization’s CSR communication

Corporate social responsibility (CSR) has become a global norm to observe and there is an increasing interest in utilizing social media influencers (SMIs) in organization’s CSR communication. Further research on consumer perspective of CSR communication utilizing SMIs is required to understand the c...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Korpiala, Ella
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
social media influencer
influencer communication
commercial collaboration
corporate social responsibility
CSR communication
Viestinnän johtaminen
Corporate Communication
2043
skeptisismi
viestintä
kuluttajat
sosiaalinen media
yritysvastuu
skepticism
communication
consumers
social media
corporate responsibility
Linkit: https://jyx.jyu.fi/handle/123456789/85082

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