Consumers’ views on utilizing social media influencers in organization’s CSR communication
Corporate social responsibility (CSR) has become a global norm to observe and there is an increasing interest in utilizing social media influencers (SMIs) in organization’s CSR communication. Further research on consumer perspective of CSR communication utilizing SMIs is required to understand the c...
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Other Authors: | , , , , , |
Format: | Master's thesis |
Language: | eng |
Published: |
2022
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Subjects: | |
Online Access: | https://jyx.jyu.fi/handle/123456789/85082 |