E-commerce managers' perceptions of pricing strategies
This thesis strives to examine e-commerce managers' perspectives regarding their pricing strategies to gain a better understanding of their motivations and challenges during the price-setting journey. With this purpose in mind, the three research questions are formed to examine factors that inf...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/84232 |