E-commerce managers' perceptions of pricing strategies
This thesis strives to examine e-commerce managers' perspectives regarding their pricing strategies to gain a better understanding of their motivations and challenges during the price-setting journey. With this purpose in mind, the three research questions are formed to examine factors that inf...
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| Muut tekijät: | , , , , , |
| Aineistotyyppi: | Pro gradu |
| Kieli: | eng |
| Julkaistu: |
2022
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| Aiheet: | |
| Linkit: | https://jyx.jyu.fi/handle/123456789/84232 |