National identity in the internationalization context : a case study with Harvia Sauna & Spa

National identity in the internationalization context a case study with Harvia Sauna & Spa

. The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strat...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Fix, Nathaniel
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2022
Aiheet:
organizational identity
strategy-identity nexus
realignment
globalization
Yrittäjyys
Entrepreneurship
20422
globalisaatio
kansallinen identiteetti
strategiat
saunat
globalisation
national identity
strategies
saunas
Linkit: https://jyx.jyu.fi/handle/123456789/81617

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