National identity in the internationalization context a case study with Harvia Sauna & Spa
. The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strat...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/81617 |