Country of Origin Effect A multinational study of how benchmarking constructs the Finnish national image

The Country of Origin Effect has a substantial influence over the beliefs and behaviours of consumers around the world. Therefore our perceptions of countries around the world plays a significant role in our consumer habits. This thesis explores the construction of national image within the context...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Hemingway, Ryan
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2021
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/76914