Country of Origin Effect A multinational study of how benchmarking constructs the Finnish national image
The Country of Origin Effect has a substantial influence over the beliefs and behaviours of consumers around the world. Therefore our perceptions of countries around the world plays a significant role in our consumer habits. This thesis explores the construction of national image within the context...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/76914 |