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[{"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Niininen, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lallukka, Tuuli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2021-05-20T05:55:54Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2021-05-20T05:55:54Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2021", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/75767", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "K\u00e4ytt\u00e4jien luoman sis\u00e4ll\u00f6n merkitys on kasvanut etenkin matkailun yhteydess\u00e4, koska digitalisaation my\u00f6t\u00e4 Internetin ja sosiaalisen median k\u00e4ytt\u00f6 on tullut osaksi jokap\u00e4iv\u00e4ist\u00e4 el\u00e4m\u00e4\u00e4. Erityisesti k\u00e4ytt\u00e4jien luomista arvosteluista on tullut t\u00e4rke\u00e4 l\u00e4hde kuluttajille, jotka etsiv\u00e4t tietoa ja arvioivat erilaisia vaihtoehtoja osana ostokseen liittyv\u00e4\u00e4 p\u00e4\u00e4t\u00f6ksentekoprosessia. Arvosteluista on tullut t\u00e4rke\u00e4 osa etenkin matkaa edelt\u00e4v\u00e4\u00e4 suunnitteluprosessia. Aiemmat tutkimukset osoittavat, ett\u00e4 turistit k\u00e4ytt\u00e4v\u00e4t arvosteluja yhten\u00e4 t\u00e4rkeimmist\u00e4 tietol\u00e4hteist\u00e4 valitessaan majoitusta matkaa varten. Lis\u00e4ksi t\u00e4ll\u00e4 hetkell\u00e4 maailmanlaajuisen COVID-19 pandemian vaikutus matkailualaan on ollut huomattava, joten sen vuoksi matkailu on hyvin ajankohtainen tutkimusaihe. Siksi t\u00e4m\u00e4n tutkimuksen tavoitteena on tutkia, miten k\u00e4ytt\u00e4jien luomat verkkoarvostelut vaikuttavat siihen, kuinka suomalaiset milleniaalikuluttajat suunnittelevat matkoja ja valitsevat majoitusta kotimaan matkaa varatessa. Millenniaalisukupolvi valittiin t\u00e4m\u00e4n tutkimuksen kohderyhm\u00e4ksi, koska he ovat sukupolvi, jotka tutkimuksien mukaan matkustavat eniten. T\u00e4ss\u00e4 tutkimuksessa k\u00e4ytet\u00e4\u00e4n kvalitatiivista tutkimusmenetelm\u00e4\u00e4 ja tutkimuksen empiirinen data ker\u00e4t\u00e4\u00e4n puolistrukturoiduilla haastatteluilla. Aineisto koostuu 15 suomalaisesta osallistujasta, jotka kuuluvat milleniaalisukupolveen ja joilla on aikaisempaa kokemusta majoituksen varaamisesta kotimaan matkalle verkossa. T\u00e4rkeimm\u00e4t havainnot viittaavat siihen, ett\u00e4 matkaa edelt\u00e4v\u00e4n suunnitteluprosessin tiedonhaku- ja arviointivaiheissa arvosteluilla on merkitt\u00e4v\u00e4 vaikutus, koska ne tarjoavat yksityiskohtaisempaa ja konkreettisempaa tietoa. Lis\u00e4ksi arviot koettiin luotettavammaksi kuin majoituspalvelujen oma viestint\u00e4. Monien my\u00f6nteisten arvioiden havaittiin lis\u00e4\u00e4v\u00e4n kohteen houkuttavuutta, kun taas monet kielteiset arvostelut heikensiv\u00e4t houkuttavuutta. Lis\u00e4ksi yksitt\u00e4isill\u00e4 mielipiteill\u00e4, jotka poikkeavat yleisest\u00e4 mielipiteest\u00e4, ei havaittu olevan merkitt\u00e4v\u00e4\u00e4 vaikutusta. Lis\u00e4ksi COVID-19 pandemian vaikutuksista todettiin, ett\u00e4 kiinnostus kotimaan matkakohteita kohtaan on lis\u00e4\u00e4ntynyt huomattavasti pandemian vuoksi.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The influence of user-generated content has become significant, especially in the context of tourism and travel planning, since the digitalization enabled more extensive utilization of the Internet and social media. Especially, user-generated reviews are an important source of information for consumers who are searching for information and evaluating different alternatives as a part of the purchase related decision-making process. In the context of tourism, reviews are a crucial part of the pre-travel planning process of tourists. Reportedly, tourists utilize reviews as one of the main information sources when selecting accommodation for a vacation. In addition, the tourism industry is influenced notably by the global COVID-19 pandemic and hence, it is a very current area of research. The objective of this research is to study how user-generated online reviews are influencing how Finnish millennial consumers are planning trips and selecting accommodation in Finland. Millennials were selected as the target group for this study, because they are the generational cohort, which is reportedly travelling the most. The qualitative research method is utilized in this research, and the empirical data for the research is collected through semi-structured interviews. Overall, the study sample consists of 15 Finnish participants, who belong to the millennial generation, and who have previous experience on booking accommodation for a domestic trip online. The main findings imply that in the information search and evaluation stages of the pre-travel planning process, reviews were found to have a notable impact due to their ability to offer more detailed and concrete information. Reviews were perceived as more credible than the information shared by accommodation providers. A large number of positive reviews were found to increase attractiveness, whereas multiple negative reviews were decreasing attractiveness. In addition, individual opinions that differ from common opinion were not found to have that significant influence. Moreover, regarding the impact of COVID-19, it was noted that the interest towards domestic travel destinations has increased due to the pandemic.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by Paivi Vuorio (paelvuor@jyu.fi) on 2021-05-20T05:55:54Z\nNo. of bitstreams: 0", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2021-05-20T05:55:54Z (GMT). No. of bitstreams: 0\n Previous issue date: 2021", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "95", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "user-generated content", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "user-generated reviews", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "accommodation reviews", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "consumer decision-making process", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pre-travel planning", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-202105203029", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": "", "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "y-sukupolvi", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "matkailu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kuluttajak\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "generation Y", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "social media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "COVID-19", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "tourism", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "consumer behaviour", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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