Relationship emergence and the usage of digital channels in the emergence process

In recent years business-to-business (B2B) marketing has become increasingly important for economies around the world due to improved international trade infrastructures, regional integration and emergence of whole new markets. Competitive landscape has become universal and extremely dynamic, which...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Koivisto, Kaisu
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/59390