Relationship emergence and the usage of digital channels in the emergence process
In recent years business-to-business (B2B) marketing has become increasingly important for economies around the world due to improved international trade infrastructures, regional integration and emergence of whole new markets. Competitive landscape has become universal and extremely dynamic, which...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/59390 |