Aftermarket strategy and business networks case study of a hydraulic motor firm

The aftermarket is a big potential for any business as it can be more profitable than sales of the primary product. Previous aftermarket studies are focused on a supply chain approach to the aftermarket using pricing and logistics strategies for different types of industrial markets and limited to c...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Rosal, Janaleh
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Business and Economics, Organizational Communication, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2018
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/57894