Aftermarket strategy and business networks case study of a hydraulic motor firm

The aftermarket is a big potential for any business as it can be more profitable than sales of the primary product. Previous aftermarket studies are focused on a supply chain approach to the aftermarket using pricing and logistics strategies for different types of industrial markets and limited to c...

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Bibliographic Details
Main Author: Rosal, Janaleh
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Business and Economics, Organizational Communication, Taloustieteet, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2018
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/57894