Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014

Values and attributes of volleyball by the fans in the FIVB Men's World Championships 2014

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As the world of sport is encountering challenges, such as intensified competition, fragmented markets and loss of commitment, there is a need to discover new insights of the global sport consumers to gain more understanding of their behavior. Volleyball world is not an exception as regards the chall...

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Bibliographic Details
Main Author: Koljonen, Saana
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
volleyball
attributes
image
human values
consumer behavior
sport management
Liikunnan yhteiskuntatieteet
Social Sciences of Sport
Kvantitatiivinen tutkimus
5032
lentopallo
urheilu
imago
brändit
kuluttajakäyttäytyminen
fanius
arvot
Online Access: https://jyx.jyu.fi/handle/123456789/47845

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