The significance of environmental responsibility on airline customers' intention to purchase

Operating in an energy intensive industry, airlines’ environmental performance is under constant scrutiny of the regulators and authorities. By contrast, it seems that not many airlines have considered gaining competitive advantage in by differentiating as an environmentally responsible carrier....

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Merilä, Outi
Muut tekijät: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2015
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/47806