Transmedia storytelling and Lost path to success
This thesis analyses the transmedia storytelling strategy applied to promote the TV series Lost. As transmedia storytelling one may understand it as a story told throughout different media, with exclusive content pointing back to the main narrative, working as a potential new audience entry-point. “...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/38244 |