Framing elite sport sponsorships in Finland: Strategic perspectives and dimensions of legitimacy

Lepomäki, J. 2025. Framing elite sport sponsorships in Finland: Strategic perspectives and dimensions of legitimacy. Faculty of Sport and Health Sciences, University of Jyväskylä. Master’s thesis, Responsible Management and Business of Sport. 90 pages, 2 appendices. Finnish elite sports have suffer...

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Bibliographic Details
Main Author: Lepomäki, Jutta
Other Authors: Jyväskylän yliopiston kauppakorkeakoulu, Jyväskylä University School of Business and Economics, Jyväskylän yliopisto, University of Jyväskylä
Format: Master's thesis
Language:eng
Published: 2025
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/103206