Creating entrepreneurial opportunities interpretative research about role of POP Advertising Displays in customer purchase decision making

Bibliographic Details
Main Author:	Jesensky, Daniel
Format:	Doctoral dissertation
Language:	eng
Published:	Jyväskylä : 2013.
Series:	Jyväskylä studies in business and economics, 128.
Subjects:	yrittäjät kuluttajat ostokäyttäytyminen ostaminen mainonta shoppailu tuotesijoittelu Tšekki entrepreneurial opportunity POP advertising POP advertising display point of purchase customer purchase decision making social constructionism grounded theory paradigm Model
Online Access:	JYX-julkaisuarkisto / JYX Digital Archive

Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making by Jesensky, Daniel

Published 2013

Doctoral dissertation