Skip to content
University of Jyväskylä | Thesis search
  • Language
    • Suomi
    • English
University of Jyväskylä | Thesis search
Language
  • Suomi
  • English
Advanced
  • Creating entrepreneurial oppor...
  • Cite this
  • Print
  • Export Record
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

Creating entrepreneurial opportunities interpretative research about role of POP Advertising Displays in customer purchase decision making

Show other versions (1)
Bibliographic Details
Main Author: Jesensky, Daniel
Format: Doctoral dissertation
Language:eng
Published: Jyväskylä : 2013.
Series:Jyväskylä studies in business and economics, 128.
Subjects:
yrittäjät
kuluttajat
ostokäyttäytyminen
ostaminen
mainonta
shoppailu
tuotesijoittelu
Tšekki
entrepreneurial opportunity
POP advertising
POP advertising display
point of purchase
customer
purchase decision making
social constructionism
grounded theory
paradigm Model
Online Access:JYX-julkaisuarkisto / JYX Digital Archive
  • Description
  • Other Versions (1)
  • Staff View
Description
Format:World Wide Web.

Similar Items

  • Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making
    by: Jesensky, Daniel
    Published: (2013)
  • Examining the effects online targeting has on consumers' purchase decisions
    by: Hiirsalmi, Sami
    Published: (2020)
  • Programmatic advertising and consumer attitudes in online retailing
    by: Yli-Kuivila, Le
    Published: (2023)
  • Evaluation and reasoning in the entrepreneurial opportunity process : narratives from sex industry entrepreneurs
    by: Kuivaniemi, Leni
    Published: (2010)
  • Evaluation and reasoning in the entrepreneurial opportunity process : narratives from sex industry entrepreneurs
    by: Kuivaniemi, Leni
    Published: (2010)

Search Options

  • Search History
  • Advanced Search
  • New Items

Need Help?

  • Search Tips

Contact

  • University of Jyväskylä
  • Open Science Centre
  • Accessibility report