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Szilvay, Elina
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”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter
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Szilvay, Elina
Published 2023
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Master's thesis
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Related Subjects
Twitter
brands
brändit
clothing industry
fast fashion
green marketing
multimodaalisuus
multimodal discourse analysis
multimodality
semiotics
semiotiikka
social media
sosiaalinen media
vaateteollisuus