The cool girl cult : Glossier and building brand identity on Instagram by Kääriäinen, Pauliina

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Make It Vegan : How Advertisements for Cosmetics Construct Vegan Representation by Hyppölä, Jenni

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Keeping it real : authenticity and relatability in the videos of two YouTube animators by Partanen, Liisa

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Wolf is a wolf to man : how the perception of wolves has evolved from classic fairy tales to modern day graphic novels by Elo-Rauta, Eetu

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The portrayal of female characters in Grand Theft Auto V by Turtiainen, Emilia

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”It’s gonna be a given to have organic cotton in a dress” : a multimodal analysis of the green marketing of leading fast fashion brands on Twitter by Szilvay, Elina

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"Sober fun is radical and empowering" : discursive construction of non-drinking on Sober Girl Society's Instagram by Tanskanen, Essi

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“Nobody would say hi to someone they don’t know” : Depictions of Finnishness by American TikTok creators by Valtonen, Aino

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”From Skin to Soul" : a case study of a beauty brand website by Muikku, Kaisa

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Commodification of Tibetan culture by socially mediated place branding by Miao, Yuanke

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Feuer Frei! : The Multimodal Construction of Rammstein's Brand by Keisala, Emmi

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The linguistic landscape and representations of Finnish parliamentary parties on their websites by Santa, Roosa

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“Wild crafted, sustainable, Nordic beauty” : Lumene’s brand identity construction on the brand’s international website by Nurmi, Sonja

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“I’m so ticked off that I’m moulting!” : analysing humour in Disney animations by Autio, Terhi

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Managing the self : a critical analysis of bullet journaling content on YouTube by Nieto, Julia Martinez

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The semiotic resources of the interaction order in online chat rooms : a case study of a World of Warcraft community by Luukkonen, Jenni

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“Therefore go and make disciples of all nations” (except of those who do not speak Finnish) : investigating language policies and self-representations on three websites of the Eva... by Peijonen, Pauliina

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The cool guy’s guide to swap to non-dairy : the Swedish oat product company Oatly’s brand identity representation on Twitter by Lehtikangas, Netta

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